دبلوم تسويق رقمي
Traditionally, the definition of "market" refers to where buyers & sellers meet for exchange of goods & services. Market is the common term,known to all or any, but dependant on the amount of goods handled, there are wholesale market & retail markets.
In the modern concept sense the definition of "market" includes a broader meaning. It refers to the sets / number of actual or audience of a products & services.
There are many kinds of the marketing, but there are two main segment, first being the original marketing & second, being the digital marketing. In this article, we will discuss about these methods in details.
01) TRADITIONAL MARKETING
Traditional marketing refers to almost any promotions, advertising or publicity,which are usually utilized by the companies/ business entities for an extended period, & that's a proven success rate.
In old times, marketing was defined while the flow of goods & services from producers to consumers. This is a product oriented definition of marketing. The producer concentrate only on these products that what they are able to produce / manufacture, & need of customers are not taken to the consideration.
Types of traditional techniques include print advertisement, such as for instance newsletters, billboards, newspapers ads. Other kinds are television, commercials, radio -broadcasting advertising about the item or service of any company.
NEED OF DIGITAL MARKETING
Since the technology is advancing in now-a-days, that demands the change in everything. The digital marketing is just a the main computerisation. Talking for approximately 20 years back, there was no computers, no cellphones & needless to say, no internet connection. But while the technology grows, as time passes mobiles phones & computers are introduced into the life span of human being. After some more time, internet facilities got introduced, which bring concerning the digital revolution. Types of the دبلوم تسويق رقمي includes web sites, social networking networks, emails are the common. The digital marketing resembles traditional one but by using the digital devices & information technology. It's Faster, reliable & easy to find medium & therefore accepted worldwide.
02) DIGITAL MARKETING
Digital marketing is a broad term that refers the marketing through the internet medium like search engines,websites, social networking networks & emails.Digital marketing might be also referred to as the internet or internet marketing.
Digital (latest) marketing technique range from the SEO (search engine optimization), SEM (Search engine marketing), content marketing, campaign marketing, e-commerce marketing & social networking marketing.
There are many reason for the growth of digital marketing.
1) Digital marketing techniques are less expensive than traditional concept.
2) Digital process faster than old one, thereby result oriented.
3) Any individual / company track his/ her performance.
4) All process being reliable, generates better revenues.
5) Digital media facilitate the interaction with targeted audience.
However, there are various factors that affect the method of firm's ability to develop & maintain the successful transaction & relationships with the mark customers. There's generally two forms of environment inside any organisation. One is stable, not changing as time passes & changes are very frequent. Second being the dynamic field that continue change in line with the demand.
